The original concept of the XIE XIE brand plays on an association between book object and moment of tea tasting. The SIAL Shanghai stand takes up this game through the creation of a library marking the four corners of the space. Each of these corners houses a lounge area made with vintage furniture from Shanghai. In the center, the reception desk showcases the preparation of drinks and allows communication about the brand.

The stand thus develops a form of diversion: far from the usual displays of this type of event fair, it constructs a display emphasizing the sensations of well-being and conviviality.

Design, scenography, graphics, production monitoring