To mark the release of the Ultraboost shoe model, Active Creative Design created a multimedia showcase for the Adidas concept store on the Champs Élysées, combining mechatronics and motion design. It reproduces the stride of a runner on a test bench made up of 8 shoes driven by as many industrial actuators and servomotors. In interaction with customers, the device broadcasts a set of immersive real-time media in the background.